Although link building is the central aspect of this SEO strategy, every activity that takes place off a site is considered off-page SEO, and you shouldn’t overlook it. Analyze the impact of content in LLM on AI chatbots and discover strategies to optimize your website’s referral traffic. This course covers the latest industry best practices and search engine guidelines. Online training is offered as a 46-part (subject to expansion) self-paced professional training course, with many additional member resources including live, interactive sessions. Online classes are also available for large groups as well as (eventually) onsite classes at client locations. Other than the small label, these search results look almost indistinguishable from other search results.

Analytics tips and best practices

Duplicate content refers to blocks of content that are either completely identical or very similar to each other, SEO Anomaly across your own site or across different websites. Search engines like Google strive to provide users with diverse and unique content in their search results. Therefore, having duplicate content can hinder your SEO efforts by diluting the visibility of your content in search results or, in worse cases, causing search engines to penalize your site.

This tool scans your content for SEO issues (like basic technical SEO problems and whether or not your content is over-optimized). I also recommend linking out to related content, which one SEO experiment found to directly impact Google rankings. That way, Google and alternate search engines can see that my page covers my topic in-depth. So in addition to using that term a handful of times on my page (more on that next), I also added a few related keywords to the page. That way, you can focus 100% on content… without having to worry about keywords, H2 tags, alt text and other on-page SEO stuff. This step is also where you write titles and descriptions that make people want to click on your result… even when you don’t rank #1.

Create Linkable Assets

It provides the standard services that its competitors offer and it has a client dashboard to show tasks in an SEO plan and the progress of a custom plan. Though my calls to Sure Oak weren’t returned, I was able to get a good idea of the areas in which Sure Oak excels. Creating content is often a weak point for SEO services, but Sure Oak gets a lot of positive feedback from users who said content was specific to their industry and not generic. Many people who use WebFX for SEO services like the account managers they are assigned, saying they are responsive and effective. Business owners often praise WebFX team members’ communication skills.

• In addition to the typical digital marketing services, Fannit provides SEO consulting, which may include suggestions to some businesses to hire in-house SEO experts.
• The higher the score is, the harder it is to rank on the 1st SERP for the keyword.
• Learn how to resolve duplicate content issues with Meghan in this Whiteboard Friday episode.
• Links from other websites to yours (called backlinks) are like votes of confidence that can lead to better rankings.

Find competitor keywords with NEW Keyword Gap

For example, if people are looking for “daisies” and come across a rogue edelweiss in search results, a higher quality image would help them distinguish the type of flower. A typical Google Search results page consists of a few different visual elements that you can influence to help users decide whether they should visit your site through those search results. In this section, we’re focusing on the title link and the snippet because these are the more visually significant elements. Some websites show the same content under different URLs, which is called duplicate content. Search engines choose a single URL (the canonical URL) to show users, per piece of content. When Google crawls a page, it should ideally see the page the same way an average user does.