But in my experience, it does help—especially for content that can go out of date really quickly. Adding the year to your title and description won’t make or break your CTR. You can double check if you have your schema set up correctly for rich results using the Schema Markup Validator.

Tips for Creating High-Quality Content

And it lets you establish authority in your industry before the market gets saturated. It provides AI-powered outreach templates, automatic follow-ups, and integrates with SEO tools like Semrush, Ahrefs, and Moz. Once you’ve identified link-building opportunities, BuzzStream helps you do the outreach. BuzzStream is a tool for link-building and outreach management.

• While social media signals do not directly influence search engine rankings, the integration of social media marketing into your SEO strategy can have significant indirect benefits.
• SEO services are provided by an agency, consultant, strategist, or freelancer to optimize a client’s online visibility in search results.
• A recent study by SEMrush found that backlinks were strongly correlated with higher Google rankings.
• It offers us all the tools that we need to create high-quality content for our website.
• Submitting an XML sitemap to Google tells the search engine which of your pages should be indexed (i.e., added to its database of possible search results).

Keywords People Use

In SEO, a higher CTR means that a higher percentage of people who saw your listing found it relevant enough to click on. While ranking at the very top is still what we all want, there is a lot to gain from shifting some focus to platforms beyond your website. In the HubSpot example above, it looks like their page on co-marketing stats would be a good candidate. It has 254 links pointing to it, so let’s click that number to see where these links are coming from. This short snippet of a post has a bullet list (which helps for scanning and to break up text), a custom graphic, and a formatted quote. It’s not hard to imagine they use some form of dwell time and bounce rate too.

INK is good for keyword research, but it’s the keyword clustering feature that really makes it stand out. You can upload a list of keywords — which you can come up with yourself or pull from another tool — and INK will then group those keywords into topical clusters. From there, it will give you specific recommendations for each cluster that help you improve your SEO campaigns. Looking to use artificial intelligence (AI) for your search engine optimization (SEO) strategy?

And depending on your site, you may find issues SEO Anomaly with duplicate content, page loading speed, robots.txt configuration, and more. Which is why I recommend using a more user-friendly SEO tool, like the site audit feature inside of Semrush. Or something user-friendly that specializes in SEO audits, like Raven Tools. Specifically, you want to identify issues, fix problems, and optimize your site’s architecture for SEO. The real value of this content is the fact that we gave people in the marketing space LOTS of stats to cite in their articles.

Becoming an SEO specialist is a continuous process that requires technical know-how, practical experience, and creative problem-solving abilities. With dedication, hard work, and a willingness to learn, anyone can build a successful career in this growing field. Search Engine Journal has a podcast about SEO, PPC, social media, content, and digital marketing featuring industry experts from many industries. Google Analytics (GA) is a web-based analytics tool that tracks website and app traffic, providing insights into user behavior and website performance. GA also offers a certification course, which we’ll review in the next section.