Many of the other good SEO practices in this guide are good for UX, too. First, resize and compress your image files so they’re as small as they can reasonably be to reduce load times. Image optimization is a best practice for SEO because it makes your website faster, more accessible, and easier to understand. Many website platforms (like WordPress and Wix) generate an XML sitemap automatically.

• These tools provide actionable insights, helping identify areas for improvement.
• Your SEO provider should also help you better understand your search competition plus uncover untapped or under-tapped opportunities to elevate your search rankings.
• This is true not only for LinkedIn’s internal search but also for search engines like Google.
• So if you tend to publish a lot of visual content, spend an afternoon executing this search engine optimisation technique.

Pay attention to the anchor text, as this can give you clues about the context in which the link was shared and what specific aspect of the content appealed to the linking site. Navigate to “Backlinks.” Here you’ll find a comprehensive table with data on the competitor’s backlinks. After setting up your project, navigate to the “Issues” tab and search keywords like “mobile” in the search bar. Because the search intent behind the keyword “best video editors” is commercial. Users are looking for video editing software options rather than a definition for what a video editor is. Keep in mind that not all keywords will fit your needs, so make sure to manually review them to ensure they are relevant to your specific goals.

The goal is to increase visibility and attract organic (non-paid) traffic. But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your search engine rankings, but they also don’t need you to create new content. SEO is all about making sure search engines can crawl and index your pages. And showing search engines that your content is the best (in terms of quality, relevance, and user experience).

How do I choose keywords for SEO?

This is an important metric to track because the higher you rank, the more traffic you can get from search engines. Keyword rankings refer to where your website ranks on a SERP for specific keywords. Organic search traffic refers to how many visits your site gets from organic (unpaid) search engine results. And be aware that most well-known directories (Yelp, Yellow Pages, etc.) use attributes that tell search engines not to treat the links as endorsements.

Avoid The Noise: How To Prove That Your SEO Matters

Digital marketing conferences — such as Unbounce, MNsearch, SearchLove, and Moz’s own MozCon — regularly attract engineers and representatives from major search engines. The higher (or more frequently) a website is displayed in a search engine list (like Google), the more visitors it is expected to receive. Now we know what is SEO, let SEO Anomaly us have a closer look at SEO Search optimization in depth. When we analyzed millions of Google search results to learn more about Google’s CTR, we found that using question title tags significantly boosted CTR. And if you dig deep, you’ll find LOTS of keywords that you didn’t even know you were ranking for. The LinkedIn algorithm gives significant weight to your activity on the platform.

Why SEO focuses on Google

Web developers play a crucial role in implementing technical SEO changes like speed optimization. Two content designers discuss why we do them anyway, and how to get started. This is a great way to stay informed about any dramatic changes without spending all the time glued to the screen with the data tables.

Video SEO is the process of creating and optimizing videos for maximum visibility in search results. This includes results on search engines like Google and video platforms like YouTube. On-page SEO is the process of optimizing webpages to improve their search visibility.

They exist to discover, understand, and organize the internet’s content in order to offer the most relevant results to the questions searchers are asking. Your meta descriptions should offer a compelling reason for users to click your results. A dead-simple way to do this is to use important keywords in your description. When the keywords in your description match the user query, Google will highlight these words in your description, thereby helping it to stand out. Knowing what keywords and phrases you already rank for is often a good starting point before you begin optimizing for new keywords. Enter your domain into Keyword Explorer to see all of your top-ranking keywords by search volume.