Before we move on to the next step, identify which pages on your site drive the most clicks from Google. Do this using the “Performance” report in Google Search Console. For example, this shows us that our article on the top 100 most visited websites has declined massively over the last six months. To do this, go to the Mobile Usability report in Google Search Console. It will tell you whether any URLs have errors that affect mobile usability.

Content Marketing Audit

Access rankings for any domain, sub-domain, URL and backlink index with the only SEO platform to offer unlimited competitive comparisons. Start with issues that have the biggest impact on your SEO and user experience. Having a few toxic backlinks isn’t necessarily alarming, and it’s almost BHS Links inevitable as your site grows.

It means that some or all of your site won’t be shown in Google’s search results. A “crawl” is where software scans your website to find SEO issues. You’ll need to run one using AWT to form the basis of your SEO audit. It’s important the recommendations are specific and actionable, not just “fix this” but a bit of “how to fix or what to aim for.” This turns the audit into a roadmap the site owner (or SEO team) can follow.

This may seem like common sense, but when dealing with clients or other stakeholders it’s critical that these sort of expectations are managed. You’ll need to consider business type, historical performance, competitors and other specific circumstances. As well as understanding what they’re trying to achieve with SEO. If you’re looking to get started, the Wordtracker Academy has a whole module of keyword research lessons spanning from the fundamentals through to special use cases like keywords for voice search. The debate over which keyword tool has the ‘best’ data set, is much bigger than I can even attempt to address here, so I’ll let you do your own research on that one.

Commit to performing a link quality audit at least once a month for your campaign, even if your link building strategy is only a small component of your overall direction. Finding and removing one bad link can save you the pain of dealing with a ranking drop, and proactively keep your site’s domain authority rising over time. Sitebulb is a crawler and site audit tool in the same vein as Screaming Frog.

URL listed in XML sitemap file

• SEO.com is an award-winning SEO agency with decades of experience helping clients earn a higher return that grows their bottom line with search.
• Linkody allows you to discover, track, analyze, and disavow backlinks, all from an easy-to-use interface.
• With our in-house development team, you can fix these issues fast and start seeing the results from your efforts, like getting your site indexed in Google or Bing search results.
• There’s a healthy bit of hair-splitting that goes on with naming SEO tool categories.
• Google directly displays dates in search results, which can affect user clicks.

“SEO Site Checkup will assign your site an overall letter grade and identify the most important fixes to help you improve.” By combining AI’s pattern recognition abilities with the strategic insight of human experts, we can create audit systems that are more comprehensive and actionable than traditional approaches. I also recommend scheduling regular crawls in Ahrefs’ Site Audit.

If you like this tool and want to explore some of the other ones we offer, sign up for a free HOTH account. Once inside of our system, you can see all of our tools under the main menu. The tool begins by analyzing how your keyword is used on the page. In this case, we entered the keyword “sales page.” Check out the results below.

Submitting the image sitemap to Google Search Console enhances the visibility and indexation of your images. In the SEO audit, assess the implementation of responsive design to ensure that images adapt seamlessly to various screen sizes and devices. Responsive images enhance user experience and support better performance across a range of platforms. WebFX will identify these on-page ranking barriers and recommend the necessary changes with our SEO auditing services. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings. Search engine optimization isn’t a once-and-done digital marketing tactic.

The audit can identify over 100+ issues, which can be overwhelming for beginners. So if you are new to auditing, I’d suggest focusing on the steps below rather than trying to fix all the issues one by one. An audit might reveal errors, such as missing fields or outdated information (e.g., event dates in the past). Structured data is an area where details matter – a small syntax error can mean Google ignores it.

If a page has been permanently removed, set up a 301 redirect to a related page to preserve link equity. Make sure your site uses HTTPS, which encrypts data and protects user information. If your site is still running on HTTP, install an SSL certificate and update all internal links accordingly.